The Mall at Short Hills says it is the first mall to launch an app of this kind.
File photo of Shot Hills mall. (Courtesy the Mall at Short Hills)MILLBURN -- Take a right at the food court, and continue straight on until morning.
For all of the directionally-challenged shoppers who are too short on time to glance at the in-mall directories, there's now an answer. The Mall at Short Hills announced Thursday its rollout of an app with indoor-navigation technology that can help guide shoppers around the 1.3 million square foot center. The app is the first of its kind in the industry, the mall said.
"Today's shoppers are all about convenience and personalization," said Janet Cesario, the mall's marketing and sponsorship director.
"We are combining tech-savvy amenities with premium retail offers to provide an unmatched, easy shopping and dining experience."
The free app, which can be downloaded on Android and iPhone devices, also allows users to plan shopping trips in advance and get information about upcoming sales and merchandise, the mall said.
The app might clear up confusion for shoppers, who have taken to social media in the past to express frustration at getting lost among the upscale shopping center's 150 stores and restaurants.
@saraholiver22 and I are seriously lost in the short hills mall [?]
-- gabby turck (@gabbyturck) April 17, 2015
I've gotten lost the last 3 times that I've gone into the short hills mall
-- Joe Sokolowski (@supergrover16) April 11, 2015
The saddest thing about being lost at short hills mall right now is that I REALLY tried to avoid this situation and it still happened
-- girl fieri (@xYungHotPocket) November 26, 2014
Jessica Mazzola may be reached at jmazzola@njadvancemedia.com. Follow her on Twitter @JessMazzola. Find NJ.com on Facebook.