The Mall at Short Hills announced a Peanuts theme to this year's holiday attraction.
The ice palace. (Courtesy The Mall at Short Hills)SHORT HILLS -- Can Charlie Brown and Snoopy compete with Elsa and Anna?
Shoppers at the Mall at Short Hills will soon find out. The upscale shopping center announced Wednesday its plans for this year's holiday wonderland attraction. Coming off a crowd-grabbing 'Frozen' movie theme last year, this year's winter wonderland will be Peanuts-themed.
The mall announced Wednesday that its annual "ice palace" - which will run from Nov. 6 through Dec. 24 - will be decked out with scenes and characters from "The Peanuts Movie.". In addition to the 30-foot indoor palace, falling snow, and chance to see Santa, visitors will be able to check out life-size Peanuts graphics, see clips from the movie, and create ice handprints, the mall said.
About an hour into last year's opening day, about 150 people had lined up to see the "Frozen" attraction. That compared to a typical line of 20 or 30, mall representatives said.
Janet Cesario, the mall's marketing and sponsorship director, said in a statement she hopes N.J. families similarly enjoy this year's Peanuts theme.
"These lovable characters are synonymous with the holidays and what better way to bring the, to life than through this memorable experience," she said.
Jessica Mazzola may be reached at jmazzola@njadvancemedia.com. Follow her on Twitter @JessMazzola. Find NJ.com on Facebook.
